Vox Populi is an innovative new media house that creates new, revolutionary communication under the label “DieEisbrecher”. Advertising and brand management are in radical change like no other industry: nothing of what was state-of-the-art 15 years ago works in today’s predominantly digital world, and in social networks.
In the past, brand awareness and sympathy were sought, today only relevance is key in advertising. Useless and annoying advertising slogans are replaced by really important topics. DieEisbrecher finds and implements such topics for progressive customers.